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Thursday, 27 November 2014

The Running Show, Pic2Go UK and ETL 3 Molehills 2014



It's been a very busy week here - essentially the end of the Half marathon autumn season brings in the Running Show and the relay race that is the Events to Live 3 Molehills.

Gallery links below for both races that took part in the unseasonably wet weather for the events, frankly if I had made it through these races in this rain I'd want some sort of evidence too !

Race Gallery Link

ETL 3 Molehills
http://bit.ly/ETL-Molehills-2014-Race-Gallery

Sandown Gallops
Sandown Gallops - free download gallery
These were taken for PR use, but we have made that gallery free for all. A bit less than our usual coverage, but you should be able to find yourself.



We also kept ourselves busy by preparing for and exhibiting the Pic2Go system in full fight at the Running Show Exhibition. If you went - we were over in with the super chaps at Run247 giving out the main event goody bags on stand K50. (http://runningshow.co.uk/exhibitors/#collapse2723757)

Demonstrating the technology was good fun - after registering their barcode and then selecting a Santa message, we took peoples photos and uploaded and identified the images using the Pic2Go system direct to their personal facebook timeline.

The conversation immediately after their photo was taken would be something like this:
Customer: "Will that be online soon ?"
Pic2Go: "Yes it's there now"
Customer: "Now ??"
Pic2Go: "Yes, check your facebook page on your phone"
Customer: "what? err ok WOW !! It's there already" "How do you do that!?" "That's witchcraft" etc etc
and generally much fun was had getting the shots online for everyone to share with their friends who were - or were not there...
Rory was offering a traditional Christmas service

Hopefully Santa will bring Cycling Shoes !
Some messages were more factual
It all seemed to work out quite well !
and our friends at Reigate Half had a message for you...
It was a very practical demonstration of the power and speed of the Pic2Go system - but also of how wide a reach that it can achieve in a measurable way.

Sharing and reach with Pic2Go
Given we were taking our time on the stand in explaining the system and only took photos of 157 people who shared their photos on Facebook (that's about 5-10 minutes chatting to each person given there were sometimes three of us on the stand) - the potential reach from the photos posted was 42,430 friends !!

We know some people turned up at the event on Sunday because of the Pic2Go images that they had seen from the Saturday, so it definitely helped get visitors to the show !

As an example of the size of marketing power that Pic2Go delivers - for a 2000 person race - you're going to be able to reach about half a million people via facebook - and this kind of advertising reach is very valuable to race sponsors - more used to putting names on race bibs or providing t-shirts this gives them a new option and it's a win-win for all the runners involved.

We managed to survive the two days at the show, and even took some shots of the races on the sunday as an extra bonus - which is in the Sandown Gallops gallery - as these were primarily for PR they aren't our usual blanket coverage - however I think Tony managed to get most people... and I'm not going to bore you with pictures of the stand either ;-) we did however shift a lot of goody bags with Paul and Andrew from Run247.com





The Running Awards
With the above Pic2Go at the Running Show exhibition in mind it's been officially announced today that we are providing the Pic2Go service to all the attendees at the Running Awards ceremony on Friday the 24th April 2015
http://www.sports-insight.co.uk/associate-news/the-running-awards-2015-and-pic2go-team-up-for-exclusive-social-media-photo

Here's the fun bit - we now have to be there to work - so please help us make the shortlist that closes on Sunday by voting for this Blog and then we can take some selfies on the night too when we hopefully win an award !
Vote for us here: http://bit.ly/vote-for-SSP-Blog and hopefully a big thank you to everyone who has clicked through on the link AND voted for us so far :-)



Meanwhile over at Denbies, there was the three stage - 3 Molehills relay race going one.
Unfortunately the stepping stones were flooded over - so it was the bridge route only for everyone to get up the top of Col du Boite on the first leg.
Frankly it was amazing that nobody drowned on the pavements, and there is a very thorough blog from Nicky detailing exactly how this was avoided here:  http://eventstolive.co.uk/blog/three-molehills-2014-the-wet-one
I won't even attempt to compete with that, so here's a few shots from the rain. I mean, er, race.

Now it's the winter season and we all need new hi-viz waterproofs or shoes, if you are around the Leatherhead area, I would encourage you to get you Running Kit from their mothership http://www.runtolive.co.uk/

All three relay legs, or an identity crisis ?

Three legged man does all legs of the race ?

Grumpy weather face

"The Hill behind me is THIS big". Er actually it's a bit bigger.

Victory in sight, well, the end of leg 2 anyway.

Everyone got wet. Hats or no Hats.
Right that's it from us for a short while. If we can find a babysitter then this is the first clear weekend days we will have had off work since the 11th and 12th of January, and will hopefully spend it on Saturday night with Burgess Hill Runners on their annual end of season dinner (well Sally is a paid up member). Fingers crossed on the Tombola. 90's clothing they said, so the Uni Shellsuit/Tracksuit is coming out of retirement...
After that on the 7th of December it's The Hogs Back, (spaces) and the Mince Pie 10 (full) - both have pic2go barcodes on their race numbers (to help us get the galleries online quickly), so we should have those available as easy Christmas present galleries for the £10 price bracket (prints or digital files to make custom christmas cards are an easy win!).

Otherwise don't forget to check the gallery for your recent race photos before they get archived - the 3 month gallery online will go faster than you think, especially as you get older...

Until next time !

Anthony







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