Thursday 21 August 2014

Pic2Go now available in the UK

It's not very often that I get to put out press releases, but when you do, you have to give them a bit of a kick sometimes and an encouraging hug and a wave as they go on their way.

If you're a reasonably regular reader then you might have noticed our new pic2go technology  being mentioned here and there - well wait no more, here's the official first press release on these little black squares:
warning - items may appear larger than necessary - they only need to be 35mm sq !

Press release: 20/08/2014 – For immediate release

Sussex Sport Photography brings exclusive Pic2Gotechnology to the UK

Sussex Sport Photography has announced the acquirement of the exclusive UK license for Pic2Go, a Patent Pending Technology offering instant publishing of event photos through social media.

Pic2Go has been referred to as a ‘Pioneer Solution Provider for sponsored race photography’ and is leading the way in social media photo marketing. Features of Pic2Go include automated race photo-tagging using the unique Pic2Go 2D barcode technology and instant posting of branded photos to participants’ Facebook pages.

Managing Director Anthony Bliss commented:”We are excited to have been chosen as the exclusive UK Licensee and Reseller for Pic2Go and to bring this pioneering social sharing technology to the UK market. Pic2Gotechnology revolutionises the way that event participants can interact with their friends and followers online with real-time posting during an event. The speed of interaction adds a huge value forparticipants, eventorganisersand charities alike.

“Pic2Go is also a great tool for sponsor recruitment with the technology driving interactive sponsor engagement, wide social reach, brand awareness and increased fan acquisition. We are also able to promote future events through the technology, which adds a new dimension to instant awareness, direct engagement and follower encouragement to get involved.

“Event photography powered by Pic2Go will change the UK events market landscape significantly and we are looking forward to some exciting times ahead.”

The Pic2Go technology is available in the UK exclusively through Sussex Sport Photography, a leading UK Sport Photography Agency and commercial image library founded in 2003 and based in West Sussex.

Events that are using the Pic2Go system will encourage participantsto register for the free service prior to the eventwith their race number. Their bib contains the unique 2D bar code technology that the Pic2Go system will automatically recognise and create a free and unique personal branded album for all registered participants, ensuring a wide and real-time social media reach during the event and guaranteeing a large number of Facebook impressions.

International races using Pic2Go technologyinclude Moscow Marathon, Malta Marathon, Bucharest International Half Marathon, Japanese Saroma 100K Ultra Marathon, The Color Run Romania and Jerusalem Marathon.

Race directors and event organisersin the UK who wish to discuss the technology and obtain further details should go , email or call 01273 833331.

Pic2Go technology on the front of race numbers

Editor’s notes:
  1. Sussex Sport Photography is a leading UK Sport Photography Agency and commercial image library founded in 2003, coveringover 140 events a year across the UK. 
  2. Sussex Sport Photography is the exclusive UK Licensee and technology reseller for Pic2Go, a Patent Pending Technology for sponsored race photography and social media photo marketing. 
  3. International sponsors of Pic2Go Technology at events so far have included Vodafone, Samsung, Gillette, adidas, Orange and Coca-Cola. 
  4. Sussex Sport Photography is the trading name for UK Sport Photo Ltd.
Yes - that's really the end !

So if you want to see what these little black squares look like close up we will be bringing them to an event near you in the very near future - The Nuts Challenge, Bacchus Full and Half Marathon, Run Reigate Half Marathon, Maidenhead Half Marathon, Ealing Half Marathon, and the Chestnut Tree House Littlehampton 10k too.

And remember - we do need to see them nice and clearly, no folding or pins through them thank you !

Clear and readable - they don't take up much space at all

Just as long as we can see the barcode - even flappy race numbers are overcome

Swim hats are good places to stick them

two barcodes in this one - making cataloguing swimming photos easier than before

They work at a surprisingly good range - allowing more creative and contextual photos to be taken
Soon (next week) I'll announce the winner of our little survey - here  so this is your last chance to have a go - there's good odds on the moment of you winning something !

Many thanks for all the support over the years - we wouldn't have got to this point without you all,
Until next time (at the River Adur, Arundel 10k or Canterbury Half Marathon this weekend)
have a great bank holiday !

No comments:

Post a Comment