It's not very often that I get to put out press releases, but when you do, you have to give them a bit of a kick sometimes and an encouraging hug and a wave as they go on their way.
If you're a reasonably regular reader then you might have noticed our new pic2go technology being mentioned here and there - well wait no more, here's the official first press release on these little black squares:
warning - items may appear larger than necessary - they only need to be 35mm sq ! |
Press release: 20/08/2014 – For
immediate release
Sussex Sport Photography brings
exclusive Pic2Gotechnology to the UK
Sussex Sport Photography
has announced the acquirement of the exclusive
UK license for Pic2Go, a Patent Pending Technology offering instant publishing of event photos through
social media.
Pic2Go has been referred to
as a ‘Pioneer Solution Provider for sponsored race photography’ and is leading
the way in social media photo marketing. Features of Pic2Go include automated
race photo-tagging using the unique Pic2Go 2D barcode technology and instant
posting of branded photos to participants’ Facebook pages.
Managing Director Anthony Bliss commented:”We are excited to have been chosen as the
exclusive UK Licensee and Reseller for Pic2Go and to bring this pioneering social
sharing technology to the UK market. Pic2Gotechnology revolutionises the way
that event participants can interact with their friends and followers online with
real-time posting during an event. The speed of interaction adds a huge value
forparticipants, eventorganisersand charities alike.
“Pic2Go is also a great tool for
sponsor recruitment with the technology driving interactive sponsor engagement,
wide social reach, brand awareness and increased fan acquisition. We are also
able to promote future events through the technology, which adds a new
dimension to instant awareness, direct engagement and follower encouragement to
get involved.
“Event photography powered
by Pic2Go will change the UK events market landscape significantly and we are
looking forward to some exciting times ahead.”
The Pic2Go technology is
available in the UK exclusively through Sussex Sport Photography, a leading UK Sport Photography Agency and
commercial image library founded in 2003 and based in West Sussex.
Events
that are using the Pic2Go system will encourage participantsto register for the free service
prior to the eventwith their race number. Their bib contains the unique 2D bar
code technology that the Pic2Go system will automatically recognise and create
a free and unique personal branded album for all registered participants, ensuring
a wide and real-time social media reach during the event and guaranteeing a large
number of Facebook impressions.
International races using
Pic2Go technologyinclude Moscow Marathon, Malta Marathon, Bucharest
International Half Marathon, Japanese Saroma 100K Ultra Marathon, The Color Run
Romania and Jerusalem Marathon.
Race directors and event
organisersin the UK who wish to discuss the technology and obtain further
details should go towww.pic2go.co.uk , email info@SussexSportPhotography.com or call 01273 833331.
END
Pic2Go technology on the front of race numbers |
Editor’s notes:
- Sussex Sport Photography is a leading UK Sport Photography Agency and commercial image library founded in 2003, coveringover 140 events a year across the UK.
- Sussex Sport Photography is the exclusive UK Licensee and technology reseller for Pic2Go, a Patent Pending Technology for sponsored race photography and social media photo marketing.
- International sponsors of Pic2Go Technology at events so far have included Vodafone, Samsung, Gillette, adidas, Orange and Coca-Cola.
- Sussex Sport Photography is the trading name for UK Sport Photo Ltd.
Yes - that's really the end !
And remember - we do need to see them nice and clearly, no folding or pins through them thank you !
Clear and readable - they don't take up much space at all |
Just as long as we can see the barcode - even flappy race numbers are overcome |
Swim hats are good places to stick them |
two barcodes in this one - making cataloguing swimming photos easier than before |
They work at a surprisingly good range - allowing more creative and contextual photos to be taken |
Soon (next week) I'll announce the winner of our little survey - here https://www.surveymonkey.com/s/ZNQJ5PS so this is your last chance to have a go - there's good odds on the moment of you winning something !
Many thanks for all the support over the years - we wouldn't have got to this point without you all,
Until next time (at the River Adur, Arundel 10k or Canterbury Half Marathon this weekend)
have a great bank holiday !
Anthony
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